Tips for Selling Online
Creating a commercially effective website takes planning, if you get this part right then you put yourself in a great position to out perform your competitors. For many businesses website planning is an after thought, for us it is paramount. Below are a few tips to note when considering selling online.
1: Increase your market knowledge
The more your understand the more effectively you can plan. Start by trying to identify your website objectives. From there move on to understanding your customer, your products and services, your competition and what makes you different. This is the forms the basis of your website plan and a good web design agency can guide you through this process.
2: Assemble your stock
If you've got an established retail business, or you're an importer of consumer goods, you are in a great position to get started. You'll need to assemble a good range of products to fill your eCommerce website with. Consider how much stock you can have on hand at any time and think about what types of shipping options and payment methods you would offer to your online customers.
3: Photography
If you already have access to photos of all your stock items that is great, if not you're going to need to talk to a photographer. Why? Because the internet is a visual medium and people need to see the product before they purchase. Remember, the better your product images are, the higher the chance is of the product selling.
4: Copywriting
Because you can’t talk to every online customer that browses your store, you’ll need to choose your words carefully. The copy on your website is crucial to your online success, if you do not communicate with your target audience effectively then they will move on to another website that does. A good copywriter can be the difference between your website succeeding or failing.
5: Website design and development
Visit other websites that are similar to yours and write down the web addresses (URLs in web speak) and make a note of what you like and dislike about each one. Then get together with us, bring along your notes and existing branding, so we can move forward into the design and development phase of your project.
6: Website Marketing
You've got to be seen to win, there is no point in having a great website if no-one knows it exists. Think about having your website developed to achieve good rankings in search engines, this is something we can help you achieve and this should be mentioned early in the project planning phase. Talk to us about what other web marketing services we offer.
