6 Ingredients for a Successful Website

We have identified the following ingredients that help to make a successful website. These ingredients can be incorporated into any website and help to fulfill and enhance the objectives of that website.

1: Fast Loading

The primary reason visitors do not stay at a website is that it takes too long to load – that is the time it takes for the page to appear on a computer screen. The site needs to be designed around the premise of ‘loading’ as quickly as possible.

To achieve this, Jade Creative will ensure a strong text base for the pages (text loads very quickly). When photographs or images are used, we will tailor them to be the appropriate size and structure to ensure that they load within an approximate timeframe.

2: Browser Compatibility

The site needs to be compatible for viewing across a wide range of user platforms and browser software. We will test the site within many different browsers to ensure that the vast majority of visitors can see the site quickly and easily.

3: Usability

An internet site today represents the first contact point for many prospective clients. It is, in a nutshell, showing how professional a company is, and what kind of attitude they have in selling themselves. In a full consultation with Jade Creative, we will discuss the interface and layout of the site with you, to ensure the site is attractive, appealing, and reflects your appropriate image.

The content of the site must be accurate, relevant, persuasive, and be presented in a clear and efficient manner in order to encourage action.

4: Interactivity

Without interactivity, a website is purely an online book. Interactive sites capture user details online and monitor what users do inside the system. Research suggests the more visitors can interact and ‘do things’ on the site, the more likely they are to revisit.

5: Website Reporting

Like any good business system, we suggest you have a system that collects your websites statistics so you know if it is performing as it should be. This is often overlooked, but is essential for anyone that wants to measure their websites performance and is a crucial component to your marketing strategies.

6: Website Promotion

In order to get the most out of your investment, we recommend promoting your site so your target audience is aware it exists. Having a great website is only part of the process; the rest is making sure it can be found by your target audience.