Viral Marketing refers to marketing techniques that use existing social networks, like Twitter, Facebook, YouTube, etc, to achieve marketing objectives through a self-replicating process.

The key is to offer engaging content which are usually in the form of video clips, flash games, ebooks, brandable software, images, or text messages.

This engaging content is usually designed to appeal to a targeted audience that have a high probability of engaging in social networking and passing along the viral content.

Why opt for Viral Marketing?

Viral marketing can be a 'hit and miss' strategy, but with careful planning and precise execution it can be one of the most effective forms of marketing, online or offline.

When compared with other forms of online marketing it is surprising that more companies don't include viral marketing into their marketing mix to help create awareness of new, or existing, products and services, or even just to help build their email database. 

It can be a relatively low cost addition to your marketing arsenal which, if done correctly, can reach an accurately targeted audience.

We can work with you from concept, through to creation and finally to execution and measurement.

To find out more about how we can help you contact us now.