Social media marketing (SMM) uses social media networks and tools for marketing, sales, public relations or customer service. Some social media networks/tools include, but are not limited to, Twitter, LinkedIn, Facebook, Flickr or YouTube.

We can work with you from building your social media strategy through to the set up, management and maintenance of your social media networks and tools.

Social media marketing has shown effectiveness at influencing brand reputation, increasing awareness and increasing website traffic. Social media is also used to garner marketing intelligence. That is, reading user reviews, building online relationships with members and discussion groups. One of your goals should be to engage with your consumers.  

Other aspects worth considering are:

• Creating a buzz, if you achieve this you enter the realm of viral marketing.
• Create conversations, this allows for user participation and dialogue.
• Create a network, the more interest you create the more likely your 'followers' will promote your message for you.
• Encourage user interactivity and engagement.
• Promote your products and services to a wider range of social groups.

Is Social Media Marketing right for you? 

• Generation Y already outnumbers Baby Boomers and 96% of them have joined a social network.
• Social media is the #1 activity on the web.
• Facebook reached 100 million users in less than 9 months and if it were a country it would be the 4th largest.
• 80% of Twitter usage is on mobile devices meaning people update anywhere at anytime.
• YouTube is the 2nd largest search engine in the world with over 100,000,000 videos.
• 25% of search results for the world's top 20 largest brands are links to user generated content. 34% of bloggers post opinions about products and brands. What are they saying about your brand?
• 78% of consumers trust peer recommendations with only 14% trusting advertisments.

These are just a few facts to get you thinking, to view a short, but well structured video where the above details have been sourced please click here.

To find out more about how we can help you contact us now.